Roku trades 6.42% higher at $83.49 after the company announced that in the first days of 2025 reached over 90 million streaming households. ROKU now expects to hit the 100 million milestone by early 2026.
Yesterday, the Needham analyst Laura Martin reaffirmed Roku at Buy and kept the price target at $100. Back on December 9th the Loop Capital analyst Alan Gould reiterated Roku at Hold but raised the price target from $70 to $80. Wedbush believes Roku is now on course to surpass US$200 million in adjusted pre-tax earnings for 2024 and reach profitability within the next two years.
The stock has a 52-week low at $48.33 and 52-week high at $99.80. The market cap today stands at $11.32B. The price to sales ratio (Price/Sales) stands at 2.88 while the Netflix price to sales ratio is at 10.31. Price to sales is most applicable as Roku still is not profitable.
Roku Data Cloud
Roku, on January 6th, announced the launch of Roku Data Cloud, which allows partners to access, analyze, and leverage Roku’s proprietary TV data seamlessly. Roku Data Cloud makes planning, optimization, and measurement more transparent. Roku Data Cloud is a connection for advertisers, agencies, and partners to receive accurate and reliable information from Roku’s TV operating system (OS). Roku will integrate its TV data into industry-leading marketing intelligence platforms.
The company intends to expand upon its existing partnership with Yahoo with three new integrations: enabling Yahoo ConnectID through the Roku Data Cloud, directly connecting the Roku Exchange to Yahoo Backstage, and activating Roku audiences on the Yahoo Demand-Side Platform (DSP).
These partnerships aim to further enhance advertising outcomes and improve CTV measurement through deeper data integrations within the Roku Data Cloud
Nikolas has been involved in the finance industry for over fifteen years spanning across Europe and USA with a depth of knowledge and experience within many aspects of the financial markets. Nikolas gained several years experience with some of the Europe’s leading Brokers, as equity analyst, and trader managing accounts for both Private and Corporate Investors. He enjoys both the fundamental and technical aspects of trading focusing on stock markets and all FX majors. Currently, Nikolas provides analysis and comments to online financial publications. Educational background in Economics (BSc), and Finance (MSc).
